The collaboration between Apparound and LochMara, a business unit of Think Open Group, continues



10th of May 2023 – A new chapter opens in the history of collaboration between Apparound and Think Open: this time, at the heart of the project is the partnership between the Pisa-based company and Lochmara Business Unit, which specializes in customer Experience and the study of MarTech strategies to support companies in their technological innovation processes.

“We are very pleased to have started this partnership with Apparound, based on a strong affinity and the possibility to offer within our projects an innovative product such as the Apparound configurator. A Sales Force Productivity platform that integrates well with other business systems, including e-commerce, and supports companies in digital processes of optimization of commercial flows,” says Michele Lanza, Business Unit Director Lochmara.

The collaboration between the two companies and the entire ThinkOpen group contributes to the consolidation of Apparound in the Configure, Price and Quote software market and its integration with e-commerce services through headless CPQ projects. This enables Lochmara to offer its clients a tool that can optimize business performance and set a standard to sales flows.

Such software allows companies to take simple steps to incorporate the functions of a CPQ within other systems and interfaces, such as websites, virtual stores, sales software and customer portals. The advantage of headless systems lies in the simplicity of incorporating these features within existing environments.

“Our Sales Force Productivity platform resides, as of 2018, within the Gartner® Magic Quadrant™ for Configure, Price and Quote Application Suites. A certification that attests to our status as an ever-changing product capable of adapting to customer needs thanks to special features, its ease of use and capabilities for rapid deployment and integration with business systems. A software that does not reinvent business flows but modifies their peculiarities and makes remote sales possible thanks to the electronic signature feature,” concludes Gianluca Cagiano, CEO & Founder of Apparound.

Utility Day 2023 represents a key moment for players in the energy sector. It is an event that offers Apparound the opportunity to present its latest product innovations, ongoing activities and initiatives aimed at consolidating its leadership in the utility market.

The concept of business partnership has constantly evolved during the years and gained various and different new meanings.

We are excited to introduce Apparound Release 2023.3, packed with innovations and capabilities that will make your sales experience even more effective and efficient. In this article, we will go in-depth into the main new features of this release and explain how they can improve your offer and customer management.

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