Apparound: new partnership to simplify digital services for Swiss sales



Pisa, 10 September 2022. Apparound, one of the most important Italian players for digital solutions for the sales force, is pleased to announce a new partnership with Swisscom, a leading Swiss operator in the communication, IT, and entertainment sector, to promote innovation and business growth operating in the Swiss territory.

In Switzerland, Swisscom offers private customers broadband services, digital TV, mobile telephony and a full range of services. In the B2B segment the solutions are based on entrepreneurship and digital technologies and the offer includes integrated communication solutions, IT infrastructures, IT security and cloud services, workplace solutions, SAP services, IoT and complete outsourcing services for the financial industry and healthcare. “We are very happy,” says Gianluca Cagiano, CEO & Founder of Apparound, “to have found an important ally in a company of the caliber of Swisscom and we can’t wait to start working alongside them to promote the innovation and growth of companies.”

“Both Apparound and Swisscom,” continues Gianluca, “offer process digitization solutions that allow companies to be more productive and efficient, focusing on operational excellence and a better customer experience. This is why I am sure that ours will be a successful collaboration.”

Apparound is an innovative digital solution that revolutionizes the traditional system of sales and at the same time improves the shopping experience for the customer. The app, based on Microsoft Azure cloud architecture, allows companies to speed up sales processes because it simplifies the work of the salesperson, who can be more effective during negotiations. Thanks to Apparound, agents can have access to constantly updated sales materials, involve the customer, both in person and remotely, sharing the options best suited to his needs and thus create customized and error-free offers and contracts.

In a context such as the current one, it is now known that consumer habits have changed and companies must adapt accordingly to respond correctly to the needs of customers and potential customers and thus keep up with the competition. The goal of the partnership will be to bring together solutions for the sales force with high added value, thus accelerating the process of digital transformation and simplification of companies.

Michele Savino, Lead Data Driven Business and Dario Di Cerbo, Business Development for Swisscom B2B 3rd Party Services, stated that “in the area of ​​B2B services dedicated to third parties, Swisscom is continuously expanding its ICT offering. We are therefore convinced that Apparound constitutes a key element to add to the portfolio, thus meeting the needs of our customers.”


About Swisscom:

Swisscom is the leading telecommunications company and one of the largest full service IT providers in Switzerland based in Ittigen, near the capital Bern. Outside Switzerland, Swisscom is present in Italy with Fastweb. In 2021, more than 20,000 employees generated sales of CHF 11,200 million. The Confederation holds 51% of the share capital of Swisscom, which is one of the most sustainable and innovative companies in Switzerland. Swisscom’s Business Customers division is one of the largest integrated ICT providers for large customers and SMEs in Switzerland.

About Apparound:

Apparound was born in 2008 in Pisa, Tuscany. An Italian company in the IT sector that offers the market an innovative solution aimed at digitizing the sales process. The solution, based on cloud technology, supports the seller throughout the sales cycle: from the presentation of marketing material in the form of digital content (brochures, videos, etc.), to the configuration of the offer through a CPQ, all of the way to the conclusion of the negotiation with the collection of the order by electronic signature. All this in extreme simplicity available for use on a tablet or smartphone, or alternatively through the Web Client.

Utility Day 2023 represents a key moment for players in the energy sector. It is an event that offers Apparound the opportunity to present its latest product innovations, ongoing activities and initiatives aimed at consolidating its leadership in the utility market.

The concept of business partnership has constantly evolved during the years and gained various and different new meanings.

We are excited to introduce Apparound Release 2023.3, packed with innovations and capabilities that will make your sales experience even more effective and efficient. In this article, we will go in-depth into the main new features of this release and explain how they can improve your offer and customer management.

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