Cribis, a well-established company operating in the financial sector, chose Apparound’s solution with the aim of improving its results in terms of optimizing sales processes and, consequently, increasing performance.
With over 15.000 customers all over Italy, CRIBIS is the leading company in business information services for Italian and international companies, supporting customers in managing credit risks and improving their liquidity and, at the sime time, finding new business opportunities in the international market and managing their supply chain sustainability effectively.
CRIBIS is part of the CRIF group, a global company specialized in credit and business information systems, analytics, outsourcing and processing services, in addition to advanced digital solutions for business development and open banking.
The starting point: the needs of the client
Cribis‘ business activities involve a widespread sales network present throughout the country. Managing such a sales force requires a dynamic organization of processes, where the need to provide salespeople with support tools based on user-friendly logic, available in both online and offline modes, stands out.
Specifically, this challenge involved the adoption of a digital solution capable of:
optimize all phases of the sales process
increase the performance of the sales network
automate the generation of contracts
reduce the use of paper and waste of resources, with a view to environmental sustainability.
The software solution proposed by Apparound
After a careful evaluation phase, Cribis’ choice fell on Apparound, an app that can meet precise needs on the part of the company. A CPQ software entirely aimed at prospects and customers, capable of presenting products, generating contracts, acquiring electronic signatures and leveraging sales enablement tools through training and gamification.
All through a solution that is available both in-person and remotely.
Integration with systems in use by Cribis
Apparound’s CPQ software, developed through Microsoft Azure technology, offers a configurator that enables salespeople to create offers in a simple, fast, automated manner, eliminating the risk of errors and providing a highly intuitive interface.
Apparound’s ability to integrate with Dynamics 365 also optimizes the use of other software: the sales network can thus take advantage of Apparound’s functionalities directly from MS Dynamics. At the same time, signed contracts are also transmitted in real time to the CRM, complete with all updated data.
The added-value acquired by Cribis through Apparound
As a result of this careful and painstaking integration, fine-tuned based on the client’s specific needs, Cribis agents now enjoy numerous pluses.
Thanks to “push” notifications, the approval workflow is fast and available anywhere in “mobile ready” mode, ensuring coverage and operation at the most sensitive stages of the sale, even in offline mode.
Through the app, the contract is generated automatically, without additional steps with the corporate back-office. The offer is configured in real time together with the customer, through automated data compilation, thanks to information extracted directly from the CRM, eliminating all possible manual entry-related errors.
Remarkable are the results achieved by Cribis, as evidenced by the data:
Contracts submitted without the use of paper: +95%
Thanks to the tools that the app provides, it has been possible to automate and optimize the work of the sales network. The use of tablets, smartphones and PCs has also enabled a sharp decrease in the use of paper.
Adoption of the app by the Cribis sales force: 100%
Alongside the roll-out activities, the training of the new sales force has resulted in the entire sales network adopting this tool to improve their performance.
Increase in overall turnover: +6%
The use of a unique tool, integrated with CRM and ERP, capable of configuring offers, profiling customers, and building personalized content, enabled an important increase in sales performance.
Apparound has enabled Cribis to implement a real revolution marked by digital transformation, for process optimization and increased sales.