Pisa, February 25th, 2026 – Digitizing and simplifying complex sales processes while keeping a strong focus on the people who manage field sales every day: this shared vision has led Apparound and Deda Digital to formalize a strategic partnership, the natural evolution of an ongoing dialogue and collaboration initiated in recent months.
Apparound, a software company specializing in digital solutions for sales teams, and Deda Digital, a company within the Deda Group with deep expertise in systems integration, digital architectures, and B2B and B2C ecosystem design, are combining their respective strengths to deliver an integrated ecosystem designed to create a more seamless, guided, and measurable omnichannel customer experience.
A Partnership built on a shared vision
Sales models are evolving rapidly. Sales cycles are becoming increasingly complex, buyers move fluidly between physical and digital channels, and demand for personalized, immediate purchasing experiences continues to grow.
In this landscape, Apparound and Deda Digital align their technological and strategic capabilities to support companies navigating the transformation of modern buying models:
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On one side, Deda Digital brings a technology-driven and consulting-based approach focused on B2B and B2C Customer Engagement and Customer Loyalty.
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On the other, Apparound delivers its all-in-one suite integrating Sales Enablement, CPQ (Configure, Price, Quote), and SPM (Sales Performance Management) capabilities, enabling sales networks to operate with greater speed, accuracy, and efficiency.
“The collaboration with Deda Digital stems from the need to support businesses in achieving a fully integrated and comprehensive digital transformation of their sales processes. Today, companies require agility, scalability, and solutions capable of adapting to market changes while integrating quickly with their existing technology stack. Together with Deda Digital, we provide a practical and immediately deployable solution,” said Claudio Bianchi, Head of Product Marketing & Alliances at Apparound.
Giorgio Pianesani, Sales Director at Deda Digital, added: “We are excited to launch this collaboration with Apparound. Our goal is to offer our clients a high-value Italian solution to digitalize sales networks: a flexible suite, easy to integrate, and capable of supporting modern, data-driven, and efficient sales models.”
The partnership aims to become a key reference point for organizations looking to evolve their commercial processes without disrupting their existing IT infrastructure, instead enhancing it through efficient and scalable integrations.
About Apparound
Founded in 2008 and headquartered in Pisa, Apparound is an Italian software company specializing in cloud-based solutions for the digital transformation and optimization of B2B sales processes.
The platform integrates Sales Enablement, CPQ (Configure, Price, Quote), and SPM (Sales Performance Management) into a single ecosystem, enabling companies to manage sales content, configure complex quotes, and monitor commercial performance through an intuitive and fully integrated environment.
Active across European Union countries and the United States, Apparound works with companies in the Telecommunications, Utilities, Manufacturing, and Services sectors, helping them make sales processes faster, more accurate, and more engaging.
Recognized by Gartner® since 2018 in the Magic Quadrant™ for Configure, Price and Quote Application Suites, Apparound stands out for its technological robustness, continuous innovation, and forward-looking vision in digital sales transformation.
More Info
www.apparound.com
Apparound Press Office
marketing@apparound.com
About Deda Digital
Deda Digital drives business growth by supporting Marketing, Sales, and After-Sales departments through the development of innovative projects within B2B and B2C ecosystems. By optimizing every stage of the Customer Journey – from the first interaction through long-term loyalty – the company translates digital innovation into measurable results, enhancing competitiveness and overall business performance.
With a team of over 80 professionals and more than twenty-five years of consolidated expertise, Deda Digital combines the technological strength of a System Integrator with the creative vision of a marketing agency. This synergy, reinforced by deep knowledge of business processes, enables the company to guide organizations toward sustainable development.
The company’s origins date back to 2000 with the founding of Idea Futura. In 2016, Idea Futura merged with Agorà Telematica and Officine Digitali to form Deda Digital, joining the Deda Group – a leading Italian Information Technology hub and provider of “as-a-service” solutions.
Within the Group, Deda Digital serves as a center of excellence specializing in website and portal development, CRM solutions, eCommerce platforms, Digital Marketing, Marketing Automation, Customer Experience Strategy, and UX/UI Design, with the goal of transforming innovation into strategic assets and ensuring comprehensive management of all digital touchpoints.
