Cognity, a leading digital transformation consultancy, partnered with Apparound to deliver a fully integrated CPQ solution for Zenith, one of Greece’s largest energy providers. The result? A streamlined, digital-first sales process that dramatically improved efficiency, agent performance, and customer experience.
About Cognity
Cognity is a Greek-headquartered technology and consulting company with over 20 years of experience delivering enterprise IT solutions. Operating across Europe and the UK, Cognity serves more than 70 enterprise clients with a team of 450+ professionals. The company specializes in digital transformation across sectors including telecommunications, energy, finance, insurance, retail, and the public sector.
The Challenge
Zenith approached Cognity with an ambitious goal: to unify, digitize, and optimize its sales and order management processes across a wide network of partner agents. The company faced significant obstacles, including:
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Manual quote generation and complex product configurations
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Inconsistent sales practices across channels
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Limited forecasting and reporting capabilities
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Lengthy order-to-activation cycles
The Solution
Cognity implemented a fully integrated CPQ solution using the Apparound platform, seamlessly connecting it with Microsoft Dynamics CRM and other backend systems. Key capabilities delivered included:
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A mobile-ready partner portal with offline support
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Guided quote generation and digital contract management
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Real-time access to sales content and analytics dashboards
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Streamlined order workflows and improved system integration
This was not just a technical rollout, but a collaborative transformation initiative. Cognity mapped Zenith’s complex business rules, regulatory needs, and customer journeys, customizing Apparound’s platform to fit seamlessly into their operations.
The Results
The joint project led to measurable business outcomes for Zenith, including greater accuracy and efficiency, faster onboarding and greater agent engagement, enhanced sales forecasting and decision-making through analytics.
Zenith transitioned from fragmented, manual operations to a modern, scalable, and digital sales engine ready to support future growth.
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60% reduction in offer rejection rate
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40% faster quote generation time
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100% digital enablement for both in-office and field sales teams
"This project wasn’t just about tools – it was about transformation. Together with Apparound, we helped Zenith move from a fragmented process to a holistic, customer-centric sales model. The partnership gave us the flexibility, speed, and support to deliver real value."
— Napoleon Dearakis, Technical Account Manager, Cognity
