How can digital selling improve the relationship between buyer and seller and pave the way to the sale? It’s all about understanding the dynamics of the delicate relationship between the parties, which can be sum…

Negotiating is part of everyday life, but there are some areas where it is essential. In the world of sales, for example, working on the ability to negotiate is crucial, both as a sales director and as a salesper…

The concept of customer centricity is nothing new. Indeed, it is almost impossible to hypothesize the existence of a company that does not aim to meet the needs of its customers. Because ultimately, customer cent…

Working in sales means having to pay attention to the psychology of people, both prospects and existing customers, with whom we are dealing. We know how important communication, or the way we communicate to peopl…

Management of the sales force has a fundamental role in the results that they will be able to bring to the company. For sales managers, creating and shaping a close-knit, up-to-date and competent team is the bigg…

How can a sales person increase sales? This is probably the only fixed question in a changing world. The role of the seller is constantly evolving and this is now a fact. Keeping up with the times and with custom…