Diego Conforti is the new Commercial Director of Apparound



Apparound announces important changes within its organizational structure, with the entry of Diego Conforti in the role of Chief Commercial Officer.

With years of experience in marketing and sales, and an in-depth knowledge of customer needs, Diego arrives in Apparound with the aim of expanding the commercial reach of the company, through product offering and expansion into national and international markets.

His strong knowledge of the sector and the commercial environment will be essential to developing new strategic approaches and managing the internal Sales & Marketing division. His experience, mainly of international scope, have been acquired thanks to the management of activities and teams in Europe, the Middle East, Africa, Latin America and the USA.

“I am really excited to join the Apparound team and contribute to the company’s strategy of becoming the first national player in the Digital Selling sector,” says Diego Conforti. “Together with all the teams we will begin to work to make the consumer experience on the software more unique and attractive in order to improve our competitive advantage in all markets through the integration of new Business and Artificial Intelligence technologies. My primary objective will be to create a cohesive and close-knit group that will be able to grow together and expand the commercial area to new markets“.

“Working with Diego will be a pleasure,” said Gianluca Cagiano, CEO & Founder of Apparound. “2022 will be a very important year for us, full of challenges. And to achieve these goals we will need strong and structured teams. This is why we chose Diego: we strongly believe that his skills and over 20 years of experience gained in the field make him the right person to drive Apparound towards a new growth process. I am convinced that with his contribution we will be able to achieve important goals. We welcome Diego among us, on behalf of the whole company. “

About Diego Conforti

Graduated in Electronic Engineering, Diego Conforti began his career in France at Canal + as Product Manager, before moving to Suzuki Italy with the role of Marketing Manager.

In 1998 he entered the world of telecommunications, working first in Italy on behalf of Infostrada / Wind, and then in Switzerland – for Swisscom – as Sales Director for Europe, the Middle East and Africa, in the wholesale business unit. He completed his skills in the world of TLC with Netsite, with the dual role of General Manager Italy and Director of relations with operators.

In 2006 he began a new adventure in the world of Digital Entertainment & Advertising with Zed, where he held various roles, until he reached the position of COO and board member for numerous companies of the Group.

In 2019 he moved to Digital Virgo, a French company with a focus on Mobile Payment, where he holds the role of Group CCO and MD Italy.


Apparound is a configurable CPQ solution designed to integrate seamlessly with HubSpot CRM. It provides sales teams with key capabilities to optimize and automate the quoting and proposal process.

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We are thrilled to introduce the Apparound Release 2024.1, an evolution of the platform bringing enhancements and features designed to optimize user experience and improve operational efficiency.

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