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Inspiration & Books

The weapons of persuasion: the 6 principles of Robert B. Cialdini

We all end up saying yes sooner or later, even when in reality we would have preferred to say no. It is on this that the work of Robert B. Cialdini, “The weapons of persuasion” is based. A great classic, which fa…

Sell while you buy: 10 responses to purchase objections | Apparound

We have all found ourselves in the situation where someone is trying to sell us something, and we know how annoying their insistence can be if we do not want to purchase their product. We might feel “manipulated”…

17 elements of a successful seller

Anthony Iannarino, didn’t plan to become a salesman, sales manager, or the author of the world’s most followed sales blog. Iannarino approached this profession with curiosity and with the sole purpose of earning …

Psychology of sales: a book on strategies and best methods

Even in the world of sales there are some books that deserve to be read sooner or later. Aside from The Challenger Sale: how to take control of the customer conversation. 2011. Portfolio Penguin, another book wor…

The Challenger Sale: the book that changed the approach in the sales world.

One of the books that sparked the most interest in the sales world, The Challenger Sale, was written by Matthew Dixon and Brent Adamson of the CEB (Corporate Executive Board) and was published in 2011. Compared t…
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©Apparound. All rights reserved. APPAROUND SPA e P.I. 13147681004
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