In the digital age of omnichannel and digital transformation, businesses often face the challenge of data duplication and redundancy. This issue arises when different software applications and databases within an organization replicate the same data, necessitating constant updates. To address this problem and manage information in a centralized manner, specific applications have emerged, including Product Information Management (PIM).
To better understand the concept of PIM, let's examine how these systems function. In general, the use and management of a PIM can be divided into four phases:
Product data collection phase: In this phase, data is collected within the PIM. There are various methods to achieve this, including automatic data collection through integration with ERP, CRM, or other systems; manual data import via CSV or XLS files; automatic import through connectors; automatic data updates by suppliers; and linking with Digital Asset Management (DAM) systems.
Product data management phase: Once collected, the data is managed within the PIM. This includes classifying products based on type, category, and distribution channels they are intended for.