Small and mid-sized businesses have always been a driving force in the Italian economy. But even companies with a great product, a solid sales network, and loyal customers are now facing a tough question: how can they make their sales process faster, more efficient, and easier to manage—without disrupting daily operations?
The answer lies in CPQ: Configure, Price, Quote. Once considered a tool only for large enterprises, CPQ is now accessible to SMBs. It allows companies to automate product and service configuration, apply pricing rules, and generate accurate, professional quotes – fast.
In practical terms, CPQ enables your sales team to:
Create custom quotes in just a few clicks
Minimize pricing and configuration errors
Speed up customer response times
Ensure compliance with pricing and sales policies
Many SMBs still rely on tools that weren’t built for sales – spreadsheets, static product catalogs, untracked discounting, and email-based approvals. These workarounds slow down negotiations, increase the risk of errors, and make it nearly impossible to control margins effectively.
Meanwhile, customers expect more. They want quick responses, tailored proposals, clear documentation, and a seamless experience from quote to close. And with competitors – both local and global – using more advanced tools, losing deals simply because you couldn’t respond fast enough is a real risk.
Implementing a CPQ solution like Apparound can deliver measurable improvements in a short time:
|
Benefit |
Impact |
|
Faster quote generation |
Up to 80% reduction in time |
|
Fewer configuration and pricing errors |
100% accuracy |
|
Shorter sales cycles |
Up to 30% faster |
|
Higher conversion rates |
+15–25% on average |
|
Centralized control over pricing and margins |
No more out-of-policy discounts |
Professional Quotes in Just a Few Clicks
With Apparound, your sales team can build complete, professional quotes using a digital catalog that’s always up to date—products, pricing, and promotions are all configured to match your company’s rules. No manual entry required. The system generates the offer automatically, ready to send or eSign.
Guided Configuration and Real-Time Pricing Control
Apparound’s logic engine ensures sales reps can only select valid product and service combinations. Pricing is calculated automatically, taking into account margins, discount limits, active promotions, and recurring fees. Managers can approve or reject quotes in real time.
Speed Wins Deals
In B2B sales, the first to respond often wins. Apparound empowers SMBs to reply to customer requests instantly—even during a meeting—by generating a ready-to-sign quote on the spot via tablet or smartphone.
Seamless Integration with CRM and Business Tools
Apparound works as a standalone platform or integrates easily with popular CRMs like Salesforce, HubSpot, and Microsoft Dynamics. For companies without a CRM, Apparound offers a low-barrier entry into sales digitalization—no steep learning curve, no high costs. All data—from quotes and customers to documents, approvals, and eSignatures—is tracked in one place, creating a smoother, more transparent sales process.
No Complexity
Apparound is built to be managed by sales teams—not IT departments. The platform is visual, intuitive, and easily configurable . No costly consulting projects, no tech headaches—just control, simplicity, and usability.
For SMBs with more advanced digital ecosystems – ERPs, customer portals, or legacy systems – Apparound offers a powerful API Services platform. It enables you to embed CPQ functionality directly into your existing tools and workflows .
You can generate quotes from external portals, websites, custom CRMs, or third-party configurators while keeping pricing, product logic, and approvals centralized in Apparound.
These next-gen APIs turn CPQ into a core business engine – secure, scalable, and fully connected to every customer touchpoint.
Most CPQ platforms are designed for large enterprises and later scaled down – often awkwardly – for smaller companies. Apparound takes the opposite approach: it’s built from the ground up for ease of use, flexibility, and fast ROI, without sacrificing power.
You don’t need months of implementation or deep technical skills. With guided onboarding and continuous updates included in the subscription, SMBs can go live in just a few weeks.
In Short: Apparound helps SMBs sell faster, smarter, and more professionally – enhancing customer experience and boosting internal efficiency. It’s a practical solution, built to support business growth, not complicate what already works.
Request a free demo.
Yes, especially today. While CPQ software was once considered exclusive to large enterprises, modern platforms like Apparound are built specifically for SMBs. If your team still relies on spreadsheets, emails, and static product lists, a CPQ can drastically improve accuracy, speed, and control in the sales process without adding complexity.
Unlike traditional enterprise solutions, Apparound is fast to deploy. Most SMBs are fully operational in just a few weeks. The platform is no-code, user-friendly, and comes with guided onboarding—meaning your team can be up and running without the need for internal IT resources.
Absolutely. Apparound is designed to integrate seamlessly with popular CRMs like Salesforce, HubSpot, and Microsoft Dynamics, as well as custom ERPs or portals via its API Services platform. Whether you're just starting your digital transformation or already have a tech stack in place, Apparound adapts to your environment.
