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In a fast changing word, shopping is also evolving. Consumers, increasingly digitalised and demanding, they expect their shopping experience to be consistent with company branding, regardless of the channel used. The growing competition of e-commerce and large retail chains also requires the Retail sector to adapt accordingly and retain the customer by offering commercial insights to create an increasingly personalised shopping experience.
Thanks to a sales force automation app, Apparound has transformed the way companies sell and helped sellers sell more, faster.
The digital experience is brought to physical stores, allowing for easy planning of Tribetailing and relationship retailing strategies. Sales assistants can have all product information in real time, check availability and show the customer all alternatives to effectively increase the store’s KPIs such as UPTs (units per transaction), customer profitability and average receipt.
Clients that already use Apparound in retail sector
BENEFITS FOR RETAIL INDUSTRY
Sellers can finally focus on sales activities, be more effective and proactively manage negotiations, reducing waste of time in back-office activities. The result is an increase of the number of sellers reaching their sales targets.
BETTER SHOPPING EXPERIENCE
Transforming sales people into real consultants capable of actively involving the customer, building a quote collaboratively with him and guiding him in choosing the solution that best suits his needs.
MAKE QUICK START FOR NEW SELLERS
Thanks to guided sales paths with the setting of rules, prices and discounts, all sellers will be able to present contents and build a quote, even complex, without requiring months of training and coaching.
PROMPTLY REACT TO MARKET CHANGES
A product that is popular today, tomorrow may no longer be required in one or more geographical areas. With a real-time view of the demand, thanks to specific surveys or the collection of order data, it is possible to stay up-to-date on trends in the food sector and give the right advice to customers.
BEING MORE COMPETITIVE
Customers are used to comparing prices and products before making a purchase. Offering the customer the best shopping experience, enhancing the values of the product and peculiarities of the product, increases the customer’s propensity to conclude the negotiation and ensures a highest loyalty rate.
DEVELOP SPECIFIC INTEGRATIONS AND FUNCTIONALITIES
Based on business needs to further improve the sales process, such as the synchronisation with company’s CRM and ERP systems, by minimising data entry activities for the sales people, such as automatically synchronising sales activity data (offers, contracts, customers, etc.) minimising data entry work, or automatically entering orders and signed contracts in external contexts such as pop-up stores or stands within events, fairs and shopping centres.