Faster response times for a new sales paradigm.
Metamer _ Apparound
Shorter response times for a new way of working, based on customer needs. Service quality at the heart of Metamer’s new approach.

1 %


The integration with Salesforce has lowered integration costs in favor of greater efficiency.

1 %


Response time is less than 24 hours, thanks to profiled services and tailor-made data collection.

1 %


With the introduction of digital contracts, Metamer’s service is totally paperless.

The Challenge.

The challenge for Metamer – a company founded in 1980 with a focus on the utilities market – was to deal with a time of extreme complexity characterized by the Covid 19 pandemic. A situation that revolutionized the way of selling in the utilities field, which normally contemplated in-person presence on the territory and sales at physical points of sale. The need for continuing to support its customers and updating its working methods, saw the emergence of a new approach to sales, characterized by digital tailor-made offers.

The Solution.

Apparound seamlessly integrated with Salesforce CRM and enabled a radical change, made of services that are profiled according to customer needs, to greater proximity to the customer and to the possibility of finalizing the negotiation by electronic signature. A tool that made it possible to cut on integration costs, improve internal efficiency and take an active part in the company’s digital transformation journey.
Apparound’s extreme flexibility has allowed us to better cope with the pandemic. Our response time to the customer has been significantly lowered. Because of this, we have been able to create tailor-made offerings. A new approach, more consultative and personalized!
Diego Villamagna – IT & CRM Manager @Metamer


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©Apparound. All rights reserved. APPAROUND SPA e P.I. 13147681004