It enables faster updates, greater user autonomy, and improved accuracy. Thanks to automation, it significantly shortens the sales cycle.
Efficiency and execution speed are critical drivers of business success. Traditional CPQ (Configure, Price, Quote) solutions are often rigid, complex to manage, and poorly suited to today’s fast-evolving markets. In response, a new Agile approach to sales has emerged – offering advanced automation, flexibility, and rapid deployment.
Agile CPQ is designed to streamline and automate the entire configuration, pricing, and quoting process in B2B sales. Built on a low-code architecture with an intuitive interface, it eliminates the need for constant IT support, empowering users to update product catalogs, pricing, and offers in real time – without complex development cycles.
Legacy CPQ systems often require long implementation cycles, heavy IT involvement, and difficult updates. In contrast, Agile CPQ solutions are faster, more scalable, and user-friendly..
Feature |
Agile CPQ |
Traditional CPQ (Legacy) |
Code |
Low-code |
Custom code |
Implementation |
Fast (weeks) |
Slow (6–9 months) |
Updates |
Real-time |
Complex, slow |
Scalability |
High and flexible |
Limited |
Automation |
End-to-end |
Partial |
IT Involvement |
Minimal or none |
Required for every change |
User Experience |
Intuitive, self-service |
Fragmented, complex |
Agile CPQ brings together a rich set of capabilities that transform the B2B sales experience. Its flexibility allows it to adapt to virtually any business model or pricing structure, supporting fast and scalable customizations. Smart automation minimizes manual errors and enables the generation of accurate quotes in seconds – boosting sales team productivity.
With centralized data management, product catalogs, pricing, and promotions are always current and accessible within a unified workspace. This creates a smoother, more interactive sales journey, improving both customer engagement and satisfaction.
Agile CPQ is also built to integrate seamlessly with existing CRM, ERP, and business tools – ensuring operational continuity and workflow consistency. It offers robust governance, full process visibility, and compliance tracking, giving organizations complete control over every sales interaction.
Agile CPQ is designed to align Marketing, Sales, and Customer Success teams, creating cross-functional synergy that maximizes revenue potential. It helps break down organizational silos and improve overall sales cycle efficiency.
The solution also enables scalable offer personalization, expanding your Total Addressable Market (TAM) with customized configurations. Automated workflows and real-time operations reduce time-to-market, helping businesses respond quickly to shifting market demands.
Another major benefit is the ability to update products and pricing instantly – without slowing down or interrupting sales operations. Agile CPQ improves sales forecasting accuracy and gives teams tighter control over margins – crucial factors for sustainable growth.
Apparound has embraced the Agile paradigm and elevated it with a comprehensive platform that empowers sales teams to manage the entire sales cycle – from quote configuration to contract signature –quickly, easily, and in full integration.
Interactive quote configuration: A user-friendly interface for building dynamic, personalized proposals.
Real-Time Price Calculation: Automated application of pricing rules, discounts, and promotions.
Digital Document Management: Auto-generated contracts with built-in e-signature support.
CRM Integration: Real-time data synchronization to reduce errors and improve customer experience.
Dashboard & analytics: Sales performance insights to guide strategy and boost results.
It enables faster updates, greater user autonomy, and improved accuracy. Thanks to automation, it significantly shortens the sales cycle.
It simplifies product configuration, automates price calculation, and instantly generates quotes – reducing errors and accelerating deal closures.
Any business managing complex, variable offers—especially in tech, manufacturing, telecommunications, and B2B services – can gain a competitive edge.
Yes. It integrates seamlessly with CRM, ERP, and other business platforms to ensure a connected, efficient workflow.