CPQ software (or simply CPQ) is an advanced and very efficient sales tool. CPQ stands for Configure, Price, Quote and is an essential tool for configuring the offer, managing the negotiation and closing the contract.
Through a CPQ, the seller can configure the perfect offer in front of the buyer, according to their needs, requirements and budget.
CPQ is a fast growing market. According to a study by QY Research (via: The Market Publicist), it was $ 1.1 billion in 2018. In addition, it is expected to grow with a CAGR of 17.3% over the period 2019-2025, to reach $ 3.9 billion.
In the midst of the digital transformation era, it is not easy to identify the reasons for this enormous success, but wanting to summarize them as much as possible, they could be explained with the terms simplification and automation.
In certain markets, for example of Utilities or Telco, configuring an offer in front of your customer is not exactly child’s play. It is not a question of choosing a product, color and delivery address, but of creating complex and extremely modular combinations. The seller has to choose between basic offers and an infinite number of options to be configured manually, to which promotions, discounts and so on must be added.
In this activity, the risk of making mistakes has always been very high, because not all sellers are always up to date. In addition, there is often a lack of the right preparation that allows you to understand which mixes are allowed and which are not, not to mention the discount percentages.
The traditional method, equipped with brochures, catalogs, paper and pen, has always faced very strong limits of efficiency. Both for the technical management times of the procedure, and for errors and corrections that force the seller to spend a good part of his day in administrative activities, rather than concentrating on sales and the relationship with the customer.
The aim of Apparound is to simplify the sales process and make the work of the sales network more profitable. In addition to the functionality of a traditional CPQ, Apparound integrates the management of digital content, the real one product configurator (CPQ), but also the contract generator, remote signature and forms for data collection and information in the field.
Here are all the main benefits of the solution:
Configure, Price, Quote is not only an advantage for the seller but for the entire commercial management. Here’s why:
Unlike CRM, used by most companies, CPQ – which stands for Configure, Price, Quote – is the software tool that the sales force uses in the presence of the buyer. In fact, it serves to configure the offer, whether simple or complex, to generate the quote and to arrive at the contract, in the best hypothesis, in a single meeting.
While CRM (Customer Relationship Management) represents the point of contact between the entire activity of the company and its customers, actual or potential, the CPQ software maximizes its effectiveness in the most delicate phase of the sales cycle. The one in which the salesperson is in front of the buyer and must proceed with the configuration of a highly personalized offer, to be followed in rapid succession by the other steps of the sales activity.
We are glad we were included, for the 5th consecutive year, in the Gartner Magic Quadrant for CPQs: Configure, Price and Quote Application Suites.
“We are proud that, of more than 200 CPQ providers on the market, Apparound continues to be one of the few selected for Gartner’s Magic Quadrant.” Says Gianluca Cagiano, CEO & Founder of Apparound. “More and more companies are deciding to digitize their sales processes and choose Apparound for its rapid implementation, ease of use and enthusiastic adoption by their sales force”
According to Gartner, the main strengths of the product are represented by being natively available on Android, iOS and Windows 10, working even in the absence of network coverage, as well as allowing the collection of the electronic signature directly on the seller’s device, through the graphometric signature or through the remote signature with OTP authentication.
CPQ (Configure, Price, Quote) solutions enable sales organizations to automate and streamline quoting and order taking and according to Gartner, the market for CPQ applications grew by 15.5% in 2019, to about 1.42 billion dollars.
The Magic Quadrant lists 17 vendors to help shoppers find the best one for their needs. However, Apparound goes beyond being a simple CPQ, offering a unique approach of its kind, because it combines in a single solution the distribution of digital content sales and marketing and a customer facing Configure Price Quote combined with the generation of contracts that can be signed with graphometric or remote electronic signature with OTP, thus ensuring that the entire sales process can be managed and monitored with a single work tool.