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Glossario Apparound

This section contains a collection of terms related to the digitization of sales processes, the latest innovations in technology and marketing, each accompanied by an explanation of the meaning or other observations.

Order processing: definition and methods

The term "order processing" refers to the strategy adopted to fulfill the purchase of products or services by a company. This tactic allows monitoring the progress of each order and managing every sector of the company. When appropriately employed, it facilitates communication among different company departments to optimize the sales experience and make business operations more efficient.

Besides being a practical operational tool, order management is also an important analytical instrument as it provides essential data to assess sales trends and customer preferences, crucial for the development of current and future marketing strategies.

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Che cos’è l’order processing?

Order processing is a set of activities that can be divided into five major macro areas:

  • Preparation

  • Transmission

  • Input

  • Fullfillment

  • Tracking

The pathway is created even before the company begins its sales activities but can be modified at any time to enhance overall efficiency. Let's now analyze each phase of the process.

Order processing

Order preparation

The order preparation phase is the first macro area that a company must consider when establishing its order processing. This phase includes all activities necessary to gather information about products and services purchased by a customer. It is a fundamental step that requires filling out a specific form, which can be completed by the customer or the sales manager.

In the past, this form was paper-based, but today, thanks to technology, it can be integrated into company software systems, making the process more efficient and swift. Automation is prevalent, with each order and customer identified by unique numbers, facilitating purchase monitoring, inventory management, and billing.

Once the order is filled out and entered into the appropriate software, the next phase begins.

Order transmission

After preparation, the order must be transmitted to the supplier. This can be done through paper, electronic, or telematic means. The latter is undoubtedly the most utilized, especially in the B2B sector.

Order input

Order input is a crucial phase where information is verified and recorded accurately. This process involves checks on data accuracy, product availability, customer credit status, and preparation of necessary documentation. The use of enterprise software is vital to make this phase efficient.

Additionally, order collection is often conditioned by factors such as:

  • Minimum spending limits to place an order

  • Maximum or minimum quantities of products that can be purchased

  • Different payment methods from traditional ones, such as bank transfer

Each order is then governed by certain parameters:

  • The need to collect enough orders to reach the maximum load capacity of a vehicle (e.g., truckload) to contain costs.

  • Insertion of orders on predetermined dates so that all necessary products and materials are available for shipment.

Order fullfillment

Order processing encompasses all activities necessary to fulfill the process, including:

  • Product preparation for shipment.

  • Packaging of materials required for shipment.

  • Shipment planning.

  • Issuance of sales invoices.


Here, automation also plays a key role in optimizing business processes. The order cycle can be influenced by priority rules, including:

  • First in, first out

  • Minimization of processing times

  • Specific priorities

  • Preferential fulfillment for less complex or smaller orders.

  • Early fulfillment for orders with closer delivery dates.

  • Priority for orders requiring less preparation tim.

Moreover, fulfillment times can be influenced by:

  • Order splitting, i.e., the need to make multiple shipments to fulfill a single order.

  • Order consolidation, which allows combining orders to optimize transport.

Step order processing

Order Tracking

Tracking or status reporting includes all activities that allow customer service to ensure that a customer is always informed about the progress of their order. In this phase, two important factors are encountered:

  • Order tracking throughout the entire order cycle

  • Communication with the end customer regarding the order's position and the estimated delivery date


Order processing is a crucial element in managing any business involved in selling products or services. The efficiency with which a company handles orders can have a significant impact on customer satisfaction, loyalty, and overall business success.

Automation and the integration of advanced systems, such as ERP systems and AI-based solutions, have become essential for optimizing this process, enabling companies to reduce processing times, improve order accuracy, and provide excellent customer service.

Technological advancement has led to the creation of increasingly sophisticated order processing systems, which not only automate repetitive tasks but also offer valuable insights through data analysis, helping companies forecast demand, better manage inventory, and personalize the customer experience.

These systems can also proactively address exceptions and issues that arise, ensuring that each phase of the process, from order receipt to delivery, is handled with maximum efficiency.

However, to fully leverage the benefits of automation and integration in the order processing process, companies must also carefully consider data security. Implementing rigorous security measures and maintaining ongoing training on security risks are essential steps to protect sensitive customer information and maintain trust.

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Order processing is the journey that covers from acceptance to delivery of orders to customers. It's essential to ensure customer satisfaction, optimize inventory management, and maintain efficient cash flows.

The steps include order receipt, product availability verification, packaging, shipping, and handling any returns or complaints.

Automation reduces errors speeds up the processing process, enhances inventory accuracy, and provides customers with real-time updates on the status of their orders.

Challenges include fulfillment errors, shipping delays, and ineffective inventory management. Overcoming them requires integrated order management systems, predictive analysis, and excellent customer service.

Efficient management ensures timely deliveries, clear communication and a positive shopping experience, increasing customer loyalty and encouraging repeat purchases.