On June 19, 2026, Unione Industriale Pisana hosts a seminar on artificial intelligence applied to sales processes. The event is designed for companies looking to understand where AI delivers tangible results in sales, beyond the hype. Apparound will participate as a speaker, represented by CTO Federico Bonarrigo.
The event runs in hybrid format – in person at the Unione Industriale Pisana headquarters and online – starting at 11:00 AM CET. Attendance is free, registration required.
Where business meets academia and technology
The seminar starts from a question many companies are asking themselves: how do you move from broad statements about AI to adoption that actually impacts sales processes? The agenda tackles the topic from three complementary angles – the academic perspective, the technology side, and direct business experience.
Following the institutional opening by Nicolò Quaratesi (Unione Industriali Pisa), Prof. Paolo Milazzo from the University of Pisa provides a framework on AI’s evolution and the skills companies need to adopt and manage it with awareness. A solid starting point for anyone looking to make informed decisions rather than chase trends.
Apparound’s contribution: from embedded AI to AI assistants
In his talk, Federico Bonarrigo addresses a critical shift: how to bring artificial intelligence into real-world sales processes. The key distinction is between “embedded” AI, working silently within the platform, and AI assistants that actively support sales teams.
The session focuses on the specific points where AI generates measurable value: improving the quality of information available to salespeople, reducing errors and operational time, and leveraging data, documents, and knowledge bases that companies already own but often underutilize. This is the same approach driving the development of the Apparound platform: integrating AI at friction points in the sales workflow, not adding features to chase a trend.
The business perspective: the Vianova case
Next, Nicola Di Giusto (Sales & Marketing Manager at Vianova), introduced by Francesco Bacchini, Apparound COO, shares a firsthand account of using AI as a driver for the evolution of marketing and sales processes, with reference to the first AI feature rollouts within the Apparound platform. A concrete case showing real needs, early results, and future development from the perspective of those who live sales every day.
The program closes with a guided discussion among participating companies on AI applications in B2B processes and the role of the local ecosystem, followed by a networking session.
How to attend
The seminar takes place on June 19, 2026 at 11:00 AM CET, at Unione Industriale Pisana and via live stream. Attendance is free but requires registration, here.
About Apparound
Founded in 2008 and headquartered in Pisa, Apparound is an Italian software company specializing in cloud-based solutions for the digital transformation and optimization of B2B sales processes.
The platform integrates Sales Enablement, CPQ (Configure, Price, Quote), and SPM (Sales Performance Management) into a single ecosystem, enabling companies to manage sales content, configure complex quotes, and monitor commercial performance through an intuitive and fully integrated environment.
Active across European Union countries and the United States, Apparound works with companies in the Telecommunications, Utilities, Manufacturing, and Services sectors, helping them make sales processes faster, more accurate, and more engaging.
Recognized by Gartner® since 2018 in the Magic Quadrant™ for Configure, Price and Quote Application Suites, Apparound stands out for its technological robustness, continuous innovation, and forward-looking vision in digital sales transformation.
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