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Apparound and Horsa: A Strategic Partnership for the Digital Transformation of Sales and Delivery Processes

Written by Apparound Team | Jul 7, 2025 7:45:12 AM

Pisa, June 7, 2025 – The collaboration between Apparound and Horsa was created to provide businesses with an integrated digital solution that simplifies and accelerates the strategic and operational phases of the sales and delivery cycle. By combining advanced commercial configuration with intelligent document management, this partnership helps companies eliminate traditional silos between sales, operations, and back office – ensuring continuity, control, and seamless collaboration.

 

The Challenge: Bridging the Gap Between Sales and Operations

In many organizations, quoting, contract drafting, and project execution are handled with disconnected tools, fragmented data flows, and inefficient communication. This leads to several critical inefficiencies:

  • Long delays between proposal approval and project kickoff.

  • Errors due to manual data entry or information duplication.

  • Lack of traceability and collaboration across cross-functional teams.

The result? Slower projects, unexpected costs, and unsatisfied customers. That’s why companies need a solution that extends beyond sales and supports the entire operational execution.

 

The Solution: Apparound and DocLife for an Integrated Digital Workflow

The joint offering from Apparound and Horsa directly addresses these challenges by combining:

  • Apparound, a cloud-based platform that supports sales teams in configuring offers, generating contracts, and collecting digital signatures.

  • DocLife, managed and integrated by Horsa, which takes the signed contract and transforms it into the operational foundation of the project. It coordinates activities, documents, and teams through a structured digital workflow.

Thanks to this integration, companies can seamlessly transition from the sales phase to technical delivery, with full version traceability, approval management, and real-time collaboration across departments.

 

Real-World Application: From Contract to Project Kickoff

Let’s consider a B2B company that sells customized industrial solutions. The process unfolds in two key phases:

Phase 1 – Sales Powered by Apparound
Sales reps configure tailored offers by selecting modules and services. A detailed technical and commercial proposal is generated, approved, and converted into a signed contract via digital signature.

Phase 2 – Project Delivery via DocLife
The approved contract is automatically transferred to DocLife, which initiates the project. Project managers, technical teams, and operations begin working together: tasks are assigned, milestones are tracked, documents are updated in real time, and digital checklists and version histories are accessible to everyone.

DocLife ensures that what is sold matches what is delivered – minimizing information loss and handoff delays.

 

Key Benefits: Control, Speed, and Collaboration

The integration of Apparound and DocLife delivers tangible value to businesses:

Area

Benefit

Sales–Delivery Alignment

Projects start from the exact scope sold – no ambiguity or incomplete documentation.

Centralized management

All documents, tasks, and revisions are accessible in a single collaborative workspace.

Advanced control

Approval workflows, alerts, KPIs, and audit trails ensure accountability and performance monitoring.

Faster execution

Teams stay aligned with clear responsibilities and real-time updates.

 

Driving Operational Innovation

The partnership between Apparound and Horsa is a concrete example of effective, integrated digital transformation. It creates a scalable ecosystem designed to support companies in highly complex sectors – such as manufacturing, ICT, and energy – throughout the entire process, from sales proposals to final delivery.

To explore the potential of this solution and discover how it can be applied to your business, contact the Apparound and Horsa teams through their official channels.

 

About Horsa
Horsa is a leading Italian technology partner specializing in digital transformation for medium and large enterprises. With over 2,000 professionals, nearly 50 companies under a unified brand, and nationwide coverage, Horsa supports business evolution through scalable, reliable, and future-ready IT solutions.

Organized into vertical business units, Horsa blends consulting expertise, project capabilities, and extensive experience in implementing ERP systems, business analytics, CRM, and infrastructure solutions. These are seamlessly integrated with advanced technologies such as cloud computing, machine learning, cybersecurity, IoT, and Industry 4.0.

DocLife is Horsa’s document and workflow management software, designed to help businesses digitalize and automate their document processes with cutting-edge AI, IPA, and ICR technologies. Fully integrable with leading ERP and business management software, DocLife is modular and quick to deploy – addressing documentation needs across every operational function.

More Info
https://www.horsa.com/
https://www.doclife.it/
Horsa Marketing Team
marketing@horsa.it

 

About Apparound
Founded in 2008, Apparound offers an innovative, all-in-one sales app designed to digitalize and simplify the sales process. The solution supports reps throughout the entire sales journey – from presenting marketing content (brochures, videos, price lists, etc.), to configuring offers, and closing deals with electronic signature collection.

Easy to use on tablets, smartphones, or via any web browser, Apparound is a cloud-based platform hosted on Microsoft Azure. It integrates seamlessly with existing CRM, ERP, and back-office systems – making it the ideal tool for boosting customer engagement and increasing win rates.

More Info
https://www.apparound.com/
Apparound Press Office
marketing@apparound.com