The new Apparound 2025.2 release introduces a series of enhancements that make the platform even smarter, more efficient, and more secure. From the AI-powered assistant to advanced data and sales performance management, every update is designed to improve user experience and boost business impact.
Sales Performance Management
Introducing the Sales Performance Management (SPM) module, designed to manage goals, incentives, and KPIs in a fully digital way. The new solution allows users to create incentive plans, monitor performance in real time and compare individual and team results.
With interactive dashboards, every role involved in the sales process – from managers to individual reps – gains real-time access to clear, up-to-date, and easy-to-read data. Sales leaders can identify trends, analyze behaviors and optimize incentive strategies, while sales reps can track their progress and immediately understand how to improve performance.
Benefit: A transparent, shared performance management system that boosts motivation, trust, and competitiveness across the sales network.
AI Sales Assistant
With version 2025.2, the new AI Sales Assistant makes its debut — an intelligent support tool integrated into every section of the app. The assistant guides users during usage, answers natural-language questions about features and business processes, and can be trained using the documentation already available on the platform or new materials uploaded by the company. This way, corporate know-how becomes part of the daily workflow — with no need to open support tickets or consult external guides.
Benefit: reduces search and training time by 30%, improving user autonomy and daily productivity.
AI OCR for Utility Bills 2.0 and Document Recognition – ID Documents
The document recognition engine has been enhanced to automatically read Utility Bill 2.0 – with all its structural specificities – and recognize additional ID documents such as passports and several new formats, expanding data acquisition capabilities.
A new function now blocks offer creation if a document isn’t recognized, ensuring higher accuracy and control.
Additionally, a new API allows the document recognition engine to be used in headless mode, enabling integration into external workflows outside the standard interface.
Benefit: Reduces document upload errors by 40% and speeds up information verification.
Post-Sales Validation
This functionality has been expanded with new control and monitoring rules to ensure greater security in the contract subscription process. Developed in response to market demands, these rules allow users to detect potential anomalies early and reduce risks related to fraud or non-compliant behavior.
Benefit: Improves contract reliability and protects brand reputation.
API Services – New APIs
New APIs have been added, featuring clearer documentation, optimized endpoints, and improved integration performance. The goal is to simplify the work of partners and IT teams by reducing development and maintenance time for integrations.
Benefit: ensures more stable and faster connections between business systems, improving data quality and process continuity.
Reseller Portal
The evolution of the Reseller Portal continues, designed to simplify the work of partners and distributors. The new interface is more intuitive, providing direct access to information about offers, deal status, and channel management tools.
Benefit: Enables faster, more autonomous management of indirect sales operations.
Event Agenda
The Agenda module evolves with integration to external calendars such as Outlook and Google Calendar, allowing salespeople to manage appointments and deadlines directly. The goal is to create a single, centralized view of all sales activities, without the need to switch between different tools.
Benefit: increases productivity and reduces time wasted on calendar management.
Discount Management
The Discount Management interface has been optimized for greater clarity during the offer configuration phase. Users can now instantly view available and applicable discounts for selected products, improving accuracy and commercial consistency.
Benefit: Simplifies pricing policy application and reduces the risk of errors in proposals.
Digital Sales Room
The Digital Sales Room module introduces new content customization options and extended functions for document recognition and verification. This evolution reinforces the Sales Room’s role as a digital space where the entire sales process – from proposal to signature – can be managed seamlessly.
Benefit: Delivers a smoother, more consistent customer experience, facilitating faster contract closure.
Data Wiping and Anonymization
The data wiping and anonymization feature has been strengthened to ensure even more precise and transparent control over personal data management. Aligned with the latest guidelines from the Data Protection Authority, this update allows admins – via the Admin Portal interface – to select and expand sensitive data subject to wiping and anonymization processes, fully complying with legally required data retention periods.
Benefit: Ensures fully compliant data management, easily demonstrable during audits or inspections.
UX/UI Enhancements
This release includes a major UX/UI update that makes navigation smoother, more consistent, and more intuitive.
Benefit: Provides a faster, more unified user experience with immediate access to high-quality data.
Apparound 2025.2 marks another step forward toward a more integrated and intelligent platform, supporting sales teams throughout the entire sales process — with more automation, more control, and an even smoother user experience.