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Telco companies must frequently update their commercial offer to communicate value to their customers, in both consumer and business markets. They must also provide value-added services to retain customers and win their loyalty.
Telecommunications market is facing strong competition on prices and volumes and the technological progress has required companies to make investments to increase coverage in the country with new generation networks in order to maintain high service levels and competitiveness. In this context, for Telcos it is essential to maintain margins on sales and customer focus.
With Apparound, sellers and agencies can say goodbye to paper, brochures, price lists, flyers and have up-to-date digital material. They involve the customer in designing the offer that best suits his needs, easily finding technical data sheets, or different smartphone or tablet models and checking the coverage in real time to always offer the best technology available.
Clients that already use Apparound in telecommunication sector
BENEFITS FOR COMMUNICATION SERVICE PROVIDERS
Sellers can finally focus on sales activities, be more effective and proactively manage negotiations, reducing waste of time in back-office activities. The result is an increase of the number of sellers reaching their sales targets.
REDUCE THE CHURN RATE
Today’s customers are used to comparing prices and products before making a purchase, either online and in different points of sale, to check the quality of the products and take advantage of the most profitable promotions. Offering the customer the best purchase experience, increases the customer’s propensity to close the deal and ensures a higher loyalty rate.
For low-margin products it is essential to offer value-added services (VAS) and accessory products with higher profitability. The application suggests in real time related products, bundles or additional services compatible with the chosen product. The seller will then be able to carry out more Cross Selling and Up Selling activities without the risk of having the order cancelled due to incompatibility between selections made.
MAKE QUICK START FOR NEW SELLERS
Thanks to guided sales paths with the setting of rules, prices and discounts, all sellers will be able to present contents and build a quote, even complex, without requiring months of training and coaching.
AVOID WASTE OF PAPER
Most of the materials for sales or marketing remain unused. Prices and digital contents are always up to date and within reach for the seller, who no longer runs the risk of consulting outdated brochures or price lists.
BETTER PURCHASE EXPERIENCE
Transforming sales people into real consultants capable of actively involving the customer, building a quote collaboratively with him and guiding him in choosing the solution that best suits his needs.
DEVELOP SPECIFIC INTEGRATIONS AND FUNCTIONALITIES
Based on business needs to further improve the sales process, such as the synchronisation with company’s CRM and ERP systems, by minimising data entry activities for the sales people.