Food & Beverage

Digitise sales process and increase the performance of your sales team with Apparound

The Food & Beverage market

For companies dealing with food distribution for HoReCa, GDO etc. the scenario is becoming increasingly competitive and the demand is more complex (ethnic products, BIO, gluten free, vegan and much more). Digital innovation makes it possible to support a market where customers’ habits, tastes and priorities are constantly evolving and to manage the sales of a commercial network that covers heterogeneous customers and is widely distributed throughout the territory.

Thanks to a “made in Italy” sales force automation app, Apparound has transformed the way of selling and helped sellers to sell more, more quickly.

With Apparound it is possible to simplify the entire sales process, the seller always has detailed and up-to-date product information available: prices, ingredients, nutritional values and related products are easily available to easily manage the relationship with the customer, to better understand his needs and formulate an offer and negotiate it in real time by checking prices, quantities or applying discounts.



Sell more: sellers can finally focus on sales activities, be more effective and proactively manage negotiations, reducing waste of time in back-office activities. The result is an increase of the number of sellers reaching their sales targets.

Promptly react to market changes: a product that is popular today, tomorrow may no longer be required in one or more geographical areas. With a real-time view of the demand, thanks to specific surveys or the collection of order data, it is possible to stay up-to-date on trends in the food sector and give the right advice to customers.

Being more competitive: customers are used to comparing prices and products before making a purchase. Offering the best purchasing experience, enhancing the values of the product, the peculiarities of the food preparations, the traceability that guarantees the origin of the product and the quality of the raw materials, increases the customer’s propensity to conclude the negotiation and ensures a rate of highest loyalty.

Make quick start for new sellers Thanks to guided sales paths with the setting of rules, prices and discounts, all sellers will be able to present contents and build a quote, even complex, without requiring months of training and coaching.

Avoid waste of paper: most of the materials for sales or marketing remain unused. Prices and digital contents like labels, ingredients, nutritional values, packaging, etc. are always up to date and within reach for the seller, who no longer runs the risk of consulting outdated brochures or price lists.

Better shopping experience: transforming sales people into real consultants capable of actively involving the customer, building a quote collaboratively with him and guiding him in choosing the solution that best suits his needs.

Develop specific integrations and functionalities based on business needs to further improve the sales process, such as the synchronisation with company’s CRM and ERP systems, by minimising data entry activities for the sales people.


Improve seller performance, automate quote and contract generation, speed up order management and result tracking.

contenuti food & beverage apparound

Show your content

Show your content to your customers, including brochures, product specifications, presentations, videos and product catalogues. You can update content in minutes.

Next step

Build a quote

Use real time quoting to build a quote with multi-products, optional product add ons, bundling, discounting and promotions. Quotes can be sent via email to customers.


Firma il contratto con Apparound

Close the deal

You can generate contracts and collect electronic signatures from customers to quickly close deals. Specific attachments, such as terms of business, can be attached to any contract.

Next step

Sales Tracker

Track sales activities

Every sales action is tracked, time stamped and used to create dynamic status views of quotes, contracts and customers. Automatically the app tracks activities and auto expires based on time elapsed from the last action.

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