Food & Beverage Food & Beverage

Constantly changing consumer habits, tastes and priorities are a challenge for Food & Beverage companies

apparound digitise sales Food and beverage

The hospitality sector is perhaps one of the most dynamic but difficult sectors, ranging from small family owned bars, pubs, cafes, restaurants and hotels to very large chains. Food & Beverage companies need to be able to serve all types of hospitality businesses, from the very small to the very large, across vast geographical areas.

However the customers of all types of hospitality businesses are changing. Consumer habits and tastes are constantly changing and this means the food and drink that are purchased and consumed changes rapidly. On top of this, the regulations are changing and becoming stricter. A popular product today, may no longer be demanded tomorrow in one or multiple geographies. How is it possible to manage all of these changes and complexity in real time?

There are many key questions that Food & Beverage companies need to answer:

  • How can I increase the quality of products?
  • How is it possible to improve traceability and tracking?
  • With constantly changing demands, how do I maintain profitability?
  • How can I better use technology?
  • How does digitisation impact my business?


What we do

We can help, by taking care of sales productivity and digitising sales. We’ve helped several Food & Beverage companies to track demand, improve the management of distribution and achieve high-performance sales. Our product makes selling easy by having an all-in-one app that has everything that a Food & Beverage industry seller needs. Whether the seller is new or experienced, our app is designed to support any conversation, whether it is about understanding different products, ordering products, selecting merchadising or providing advise to hospitality businesses.


With the Apparound product we have a real time view of demand and we can give relevant advise to our customers.

VP Distribution & Sales – Food & Beverage Industry


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