Food & beverage

Apparound digitizes the sales process of food and beverage companies and increases the performance of the sales team.

SWIPE UP

For companies dealing with food distribution for HoReCa, GDO etc. the scenario is becoming increasingly competitive and the demand is more complex (ethnic products, BIO, gluten free, vegan and much more). Digital innovation makes it possible to support a market where customers’ habits, tastes and priorities are constantly evolving and to manage the sales of a commercial network that covers heterogeneous customers and is widely distributed throughout the territory.

Thanks to a sales force automation app, Apparound has transformed the way companies sell and helped sellers sell more, faster.

With Apparound it is possible to simplify the entire sales process, the seller always has detailed and up-to-date product information available: prices, ingredients, nutritional values and related products are easily available to easily manage the relationship with the customer, to better understand his needs and formulate an offer and negotiate it in real time by checking prices, quantities or applying discounts.

Clients that already use Apparound in food & beverage sector

benefits for FOOD & BEVERAGE INDUSTRY

SELL MORE

Sellers can finally focus on sales activities, be more effective and proactively manage negotiations, reducing waste of time in back-office activities. The result is an increase of the number of sellers reaching their sales targets.

MANAGEMENT OF PRODUCT CATALOG AND ORDER COLLECTING

Sales reps in the Food & Beverage industry will be able to manage the product catalog and seasonal campaigns, thanks to perfect order collection and in-house equipment management. In addition, it will be possible to manage fidelity contracts.

PROMPTLY REACT TO MARKET CHANGES

A product that is popular today, tomorrow may no longer be required in one or more geographical areas. With a real-time view of the demand, thanks to specific surveys or the collection of order data, it is possible to stay up-to-date on trends in the food sector and give the right advice to customers.

BEING MORE COMPETITIVE

Customers are used to comparing prices and products before making a purchase. Offering the best purchasing experience, enhancing the values of the product, the peculiarities of the food preparations, the traceability that guarantees the origin of the product and the quality of the raw materials, increases the customer’s propensity to conclude the negotiation and ensures a rate of highest loyalty.

MAKE QUICK START FOR NEW SELLERS

Thanks to guided sales paths with the setting of rules, prices and discounts, all sellers will be able to present contents and build a quote, even complex, without requiring months of training and coaching.

BETTER SHOPPING EXPERIENCE

Transforming sales people into real consultants capable of actively involving the customer, building a quote collaboratively with him and guiding him in choosing the solution that best suits his needs.

AVOID WASTE OF PAPER

Most of the materials for sales or marketing remain unused. Prices and digital contents like labels, ingredients, nutritional values, packaging, etc. are always up to date and within reach for the seller, who no longer runs the risk of consulting outdated brochures or price lists.

DEVELOP SPECIFIC INTEGRATIONS AND FUNCTIONALITIES

Based on business needs to further improve the sales process, such as the synchronisation with company’s CRM and ERP systems, by minimising data entry activities for the sales people.