What is the difference between CPQ and CRM?
CRM stands for Customer Relationship Management and is the system where are stored all the information regarding customers and/or partners. Moreover, it tracks all activities performed by sales reps (e.g. if they met the customer and when; if they sent and offer, if they created a deal and so on). CPQ instead, stands for Configure, Price and Quote and supports sales reps when they have to send out an offer to the customer. Both CPQ and CRM can be integrated and work together.
For more information about the difference between a CRM & CPQ, take a look at our blog post.