Sorgenia joins forces with Apparound to digitise business sales processes

Digital energy retailer Sorgenia partners with Apparound, one of Italy’s IT leaders, to digitise business sales processes with a cloud-based solution

 Milan, 10th April 2018Sorgenia entered into a technological partnership with Apparound to have a digital solution designed to streamline the B2B sales process, while improving the customer’s buying experience. Apparound is a cutting-edge digital solution that revolutionises the traditional sales system. The cloud-based app enables companies to improve their customer relationships and speed up their sales processes.

Specifically designed to respond to the sellers’ needs and working methods, the app helps the sales force to relate with customers from small and medium-sized companies, who are increasingly looking for customised solutions completed by a wide range of services. With its offer configurator (CPQ Configure-price-quote), Apparound can help deal with even the most complicated quotations, by easily managing the catalogues and finding the solutions that respond to the customer’s specific needs in real time. And there’s more than that: with its digital signature feature, the app enables sellers to close the deal after the first round of negotiations by taking the customer’s tablet signature.  This provides remarkable advantages to the sales force; information can be collected faster, orders may be handled in real time, so agreements and payments can be fulfilled in no time.

“For Apparound, the partnership with Sorgenia is strategic, as it marks our debut in a market that is very responsive to our solution, i.e. the Utilities market. Looking forward to becoming the go-to sales product for all gas and electricity suppliers. Actually, Sorgenia can rely on a technological partner that has a long experience in dynamic and extremely competitive markets such as as ICT, where for some time now a few big players have already chosen Apparound to digitise their sales force”, Gianluca Cagiano, founding partner and CEO of Apparound, comments.

With this agreement, Apparound sets out to assist Sorgenia in its business growth plan, confident that the synergism between the two companies will deliver remarkable commercial benefits and will lead to develop more high-performance solutions, in keeping with the increasing needs of the Utilities market.

“The partnership with Apparound is a further, important step in our full-digital strategy – Simone Lo Nostro, Market & ICT manager at Sorgenia, commented –. It actually provides us with a tool that can put together a custom quote for our B2B customers too, by perfectly meeting their needs in real time. This app assists our sales consultants and makes the most of their professional skills, as it enables them to show their customers the best solution to make the right choices, in real time, at all times”.



Sorgenia was founded in 1999 with the liberalisation of the energy market and is now one of Italy’s leaders in electricity generation and sale, as well as in methane supply and sale (residential and business markets). All of its business takes place online and mainly relies on the customers’ informed choice, getting rid of traditional sales methods that are often felt as too intrusive. Sorgenia is currently busy working at challenging development plans, in generation and in the provision of new residential and business solutions.


SorgeniaDiesis Group’s Press Office
Giorgio Tedeschi • Valentina Colombo
Tel 02 62693.1 •


Apparound was founded in Pisa, Tuscany, in 2008 and is Italy’s only IT company offering an innovative solution for the digitisation of the sales process. With its cloud-based technology, the solution assists sellers all through the sales cycle: from pitching the marketing materials as digital contents (brochures, videos, etc.) to offer configuration through to the closing of the deal and the finalisation of the order with electronic signature; all through an extremely simple process, where all you need is a tablet or a smartphone, or otherwise a Web Client.

Apparound’s Communication and Press Office
Denise Amedei
Tel 050 775 849 •



Apparound Team
Apparound nasce nel 2008 a Pisa, in Toscana. Azienda italiana del settore IT che propone al mercato una soluzione innovativa volta a digitalizzare i processi di vendita. La soluzione, basata su tecnologia cloud, supporta il venditore durante l’intero il ciclo di vendita: dalla presentazione del materiale di marketing sotto forma di contenuti digitali (brochure, video, ecc.), alla configurazione dell’offerta, per arrivare alla chiusura della trattativa con la raccolta dell’ordine mediante firma elettronica. Il tutto in estrema semplicità con il solo utilizzo di un tablet o smartphone, o in alternativa mediante Web Client.