“We are proud that, of more than 200 CPQ providers on the market, Apparound continues to be one of the few selected for the Magic Quadrant by Gartner. ” Says Gianluca Cagiano, CEO & Founder of Apparound. “More and more companies,” continues Gianluca, “are deciding to digitize their sales processes and choose Apparound for its rapid implementation, ease of use, and enthusiastic adoption by their sales force.”
According to Gartner, the main strengths of the product are represented by being natively available on Android, iOS and Windows, working even in the absence of network coverage, as well as allowing the collection of the electronic signature directly on the seller’s device, through the graphometric signature or through the remote signature with OTP authentication.
CPQ (Configure, Price, Quote) solutions enable sales organizations to automate and streamline quoting and order taking and according to Gartner, the market for CPQ applications has grown 15.5% in 2019, to approximately $ 1.42 billion.
The Magic Quadrant lists 17 vendors to help shoppers find the best one for their needs. However, Apparound goes beyond being a simple CPQ, offering a unique approach of its kind, because it combines the distribution of digital content for sales and marketing and a customer facing product configurator in a single solution. It also combines the generation of contracts that can be signed with a graphometric or remote electronic signature with OTP, thus ensuring that the entire sales process can be managed and monitored with a single work tool.
The Covid-19 pandemic has forced many people to reduce physical interactions and relationships are now very limited, shopping habits have profoundly changed. Consumers are now much more careful, prepared, and willing to use technology. To meet their customers and offer a service that lives up to their expectations, companies must review their business models, changing the approach to sales to develop relationships and create new ones. Sales software does not reinvent a process, but digitizes it, making it possible to sell effectively even at a distance and Apparound’s goal is to continue to support companies in their innovation and growth process, with a technologically very complex product, but which is simple and intuitive to use, to facilitate its adoption by the sales force and customer involvement and whose value has also been recognized by the main sector analysts.
Gartner Disclaimer: Gartner does not endorse any published vendors, products or services in its searches and does not encourage users to select only those vendors with the highest scores or other nominations. Gartner publications are based on the opinions of research organizations and should not be construed as a statement of facts. Gartner disclaims all warranties, expressed or implied, with respect to this research including any warranties of merchantability or fitness for a particular purpose.