With Apparound, make sales simpler and spend more time with your customers!

To be effective and deliver results, any technological business-boosting tool must not only be easy to use, it must also streamline the working process, which is now so complicated that the figures fall short of expectations. When we speak of apps that make sales easier, the word “easy” means two separate concepts: the app itself and the process that manages it. The tool must be easy to use, otherwise people will tend to use it only occasionally and will keep using old tools and mechanisms, but it must also streamline the procedure, bringing in that digital transformation that is the companies’ holy grail.

Simplifying the sales process through digitalisation will bring countless benefits as much to the company as to its staff: firstly, the sellers may spend 100% of their time in building a relationship with their costumers in the sales process, without wasting time in secondary tasks that must be managed by hand: not to mention the time spent learning complex tools or handling and correcting all sorts of mistakes. An integrated tool for the management of all the active sales cycle that streamlines the sales procedure, while being easy to use, is the real solution to any problem of underperforming sales.

How Apparound makes the sales process easier

The digitalisation of sales has a very clear goal: making sellers do their main job and not be “distracted” by secondary tasks or performance issues. Apparound is the solution, because it applies the concept of “easiness” to itself and to the process it manages, that is, the active sales cycle.At least four key features of Apparound make the sales process easier:

• “Tidy” integration of the entire sales cycle
Apparound does not manage just a part of the sales pipeline, it has not been designed to fill in a contract or to configure a quote, but to manage the entire sales cycle. This means you won’t need any other tool: you start by showing the contents to the customer, then you move on to configure a price and a quote, you handle the negotiation as transparently as you can, then you get to the contract, you sign it and, with some simple additions, you can transfer the data to the corporate CRM and ERP to have them enforced them. All this, without ever leaving the app, without having to make calls, correct, look for contents in God knows what server, and so on. Being able to rely on one single tool to manage all your work is a priceless step forward compared with the disjoined methods of the past, and the results, which can be measured in terms of an increased number of finalised contracts, are as clear as day.

• A simple, intuitive user experience
Easing the sales process also means having easy-to-use tools. In terms of user experience, Apparound puts user-friendliness at the centre: the interface can be entirely customised to suit the company, the goods on sale, the available variants and combinations, making everything extremely intuitive and productive, while the company will save (quite a lot) on training costs.

• Greatest transparency in customer relationships
Customers love transparency. When a negotiation gets overcomplicated, it involves multiple meetings, corrections, exclusive quotes and so on, this can be detrimental to trust. Especially for those who have not bought from the company yet and do not have a long relationship with it, the transparency offered by Apparound is extraordinarily helpful for the sales process. The quote is configured under the customer’s eyes, the negotiation happens in real time, and the contract cannot be wrong because nothing is written by hand.

• All updated, all correct
Showing up to a customer with obsolete materials, expired price lists, and maybe finding it out when it’s too late, will not make a good first impression and may compromise the outcome of the whole process. As a cloud-based app, Apparound makes sure the seller will be perfectly up to date with everything: the latest prices, product ranges, discounts, combinations and amounts. The chance of anything going wrong, though sellers will always have to consult the other corporate functions (especially marketing), will be next to zero.

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Apparound Team
Apparound was founded in Pisa, Tuscany, in 2008 and offers its innovative solution for the digitisation of the sales process. With its cloud-based technology, the solution assists sellers all through the sales cycle: from pitching the marketing materials as digital contents (brochures, videos, etc.) to offer configuration through to the closing of the deal and the finalisation of the order with electronic signature; all through an extremely simple process, where all you need is a tablet or a smartphone, or otherwise a Web Client.