CPQ Series: What is CPQ?

Apparound CPQ what is a cpq

There is so much technical jargon used by various sales software providers. A commonly used acronym is CPQ. It stands for configure price quote. You will not be alone, if the first time you heard the term CPQ is when a software sales engineer used it.

The problem is that the term is overused and is often misused. It can be used to describe many different activities such as pricing, discounting, promotions, pricing baskets, deal configuration, offer restrictions, deal structuring, proposals, quoting and offer management. It is very confusing and it can be hard to cut through all this jargon and sort fact from fiction. We think there is a simple answer.

At Apparound we don’t use sales jargon. We prefer simple and plain language. That is why we just talk about quoting. We believe in making sales simple for sellers. We have an all-in-one Sales App, that enables sellers to generate real time quotes with customers. Find out how we have made quoting easy, by trying Apparound, the first month is free.


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Apparound Team
Apparound was founded in Pisa, Tuscany, in 2008 and is Italy’s only IT company offering an innovative solution for the digitisation of the sales process. With its cloud-based technology, the solution assists sellers all through the sales cycle: from pitching the marketing materials as digital contents (brochures, videos, etc.) to offer configuration through to the closing of the deal and the finalisation of the order with electronic signature; all through an extremely simple process, where all you need is a tablet or a smartphone, or otherwise a Web Client.