Selling gets transparent and interactive with Apparound!

One of the most outstanding benefits of Apparound is that it can make sales interactive and transparent, reflecting the factors that matter most for the success of a business. Nowadays, the concept of transparency has not only to do with the world of sales, it affects the entire ecosystem of a company’s operations, both inside and outside. It is actually employees, consumers, customers and buyers who expect companies to have a veritable culture of transparency. The option to have access to endless flows of information makes customers more aware but also more demanding. By having to do with people who enquire about everything, who buy products, peruse the feedback and ask questions online, companies must open up new communication channels, which on one hand must stay focussed on products’ benefits, on the other hand try get as close as they can to their audience. The sharpest weapon, in this respect, is actually transparency.

A culture of transparency: the seller as a partner of the buying company

In the world of sales, the word transparency is always associated with the concept of trust, thus reflecting the dramatic changes that information society has made in the relationship between sellers and buyers. Often, sellers are no longer the first source of information about a product, so a successful selling technique can no longer be focussed on praising the good qualities of a quote: if you want to be successful now, you need to act as a partner, as someone who helps the buying company be more productive, efficient and equipped to overcome obstacles. A successful seller is someone who, having understood what the buyer needs, knows not only the solution but also how to put it in practice, how to avoid the criticalities that might arise along the way, and how to streamline the implementation process.

None of that would ever be possible without transparency. In 2019, you can’t hide anything from a perspective customer, but, what’s more, you also have to select and give them all the useful information you have, or else there’s the risk you might simply be helping your competitors. And that’s not all, a lack of transparency can create a boomerang effect that, because of the rate at which information is shared, can have terrible consequences on a company’s business.

Apparound, the solution for transparent and interactive sales

Transparency in the approach to selling as well as a quality of corporate culture may be boosted by the right tools. Apparound is literally built around the concept of transparency and can convey it to the buyer in a straightforward, instant manner: the quote is configured under the buyer’s eyes, the mix of products, options and prices are predefined, so the discretionary factor, however important for a well-tailored quote, will not run off the rails that have been preapproved by the company. And this is reassuring for the seller, for the buyer and even for the sales management. The quote-configuring process and the attendant review are a case in point: it’s at this stage that the buyer wants clear answers and a transparent attitude to the products and prices, and finds them at first glance in Apparound. To quote a phrase that is commonly used in IT, we could say that Apparound is built around the concept of transparency by design: transparency is one of the fundamental principles and pillars that the app has been developed around, not an afterthought. The same applies to the next steps, including estimate, contract and fulfilment: there is no danger that the documents may be inconsistent with the stipulations made by the parties, because they are automatically generated from shared data.

What’s more, Apparound provides the parties with the greatest interactivity, which is essential not only for practical reasons to configure a quote that is in keeping with the buyer’s needs, but to create that bond of trust on which a lasting professional relationship must be built. However, interactivity begins even before the configuration of the quote: through Apparound, the seller shows the buyer digital catalogues, specially developed presentations, videos of the product, describes its potentials and starts to interact with the prospective buyer by getting a general idea of his needs and requirements. Then, on to configuring the quote, which again is literally built on interactivity: with Apparound, you don’t work out a static quote as instructed: here, the seller and the buyer put their heads together and work out the perfect ‘win-win’ quote. So, there is no danger of showing a quote that falls short of the buyer’s expectations, because the buyer is proactively involved in the configuration of the quote: and, as the buyer appreciates the transparency of the process, he will also be more willing to trust the seller, so there’s a very good chance of successfully closing the deal.

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Apparound Team
Apparound was founded in Pisa, Tuscany, in 2008 and is Italy’s only IT company offering an innovative solution for the digitisation of the sales process. With its cloud-based technology, the solution assists sellers all through the sales cycle: from pitching the marketing materials as digital contents (brochures, videos, etc.) to offer configuration through to the closing of the deal and the finalisation of the order with electronic signature; all through an extremely simple process, where all you need is a tablet or a smartphone, or otherwise a Web Client.