How can sales automation help small and medium businesses?

Sales automation helps small and medium businesses

One of the most common misconceptions of Sales and Marketing directors is that sales automation is for large enterprises with thousands of product lines and employees, and that sales automation will not help small and medium sized businesses (SMBs). For any SMB selling a few products, sales automation is probably not a priority, however it should be. For example, being able to generate real time quotes, would give a huge boost to sales productivity.

Unfortunately, many sales automation systems are complex and expensive to set-up, and perhaps that is why many SMBs overlook sales automation. But what if sales automation would take minutes to set-up and maintain, was simple to use, was a mobile friendly app and increased sales productivity? The benefits would be substantial for SMBs, sales content would be easy to update, guided selling would help sellers give the right advice, quotes could be built collaboratively with customers, contracts signed electronically and sales could be easily tracked by sellers and managers. Sales enablement resources would ensure sales reps have the training, coaching and support to improve their confidence and sales success. These capabilities are proven to increase sales productivity and boost revenue quickly.

At Apparound we make this possible for SMBs. We have productised our sales productivity expertise in an easy to use Sales App. The Apparound product can be set-up in minutes. Our ambition is to make sales automation available to both large enterprises and SMBs. Find out how we deliver great value to every business by trying Apparound, the first month is free.


Join free for a month

Apparound Team
Apparound was founded in Pisa, Tuscany, in 2008 and is Italy’s only IT company offering an innovative solution for the digitisation of the sales process. With its cloud-based technology, the solution assists sellers all through the sales cycle: from pitching the marketing materials as digital contents (brochures, videos, etc.) to offer configuration through to the closing of the deal and the finalisation of the order with electronic signature; all through an extremely simple process, where all you need is a tablet or a smartphone, or otherwise a Web Client.