Apparound: no more mistakes at the time of selling

Having to do with what the English call “bad data”, i.e. data with inaccuracies, repetitions and gross mistakes, is not something that only happens in sales. It happens a bit everywhere in a company and in its processes, especially those that have not been properly digitalised yet. On its part, the sales world has to do with many different kinds of “bad data”, of mistakes: mistakes may be made at the time of selling, but some already existed, others were made afterwards. It has been estimated that up to 40% of leads may contain incorrect data, duplicate data, unfilled fields, and so on. Such mistakes, which are usually due to a poor or no management of the applications (especially the CRM), add up to those that are made during the actual sales process, that is, since the first contact with the customer.

If digitalisation does not work as it should, it is actually the active stage of the sales process that generates most mistakes and inaccuracies. The mistake can be an underlying one, which means that the seller may be unaware of the latest updates on prices and products and therefore he will inevitably fill in quotes that, even if they turn into sales, won’t be followed up on. Sometimes, the seller will venture into combinations of products and discounts that will not be approved, with a boomerang effect on the company’s reputation, not to mention hand-written quotes (which are intrinsically riddled with mistakes), hand-written contracts (ditto), and terms and conditions manually entered in the CRM, maybe late at night when concentration is at a low ebb.

Apparound: fool-proof automation

If human beings make mistakes, then all that can be automated should automated. It’s no coincidence that the latest buzzword in the business world is robotic process automation: if all the companies automated all their repetitive operations and perfectly integrated their systems, 90% of mistakes would vanish.

In terms of sales, a product like Apparound is not only as worthy as it is innovative, it does not just get rid of the paperwork and easily manages the sales team, it is first and foremost a tool that leaves no opportunity for error. And there’s no need to explain its benefits: no time wasted handling them, no financial loss to face, no attack on brand reputation, which may be a serious problem.

The way Apparound can get such a brilliant result is explained above: the app handles all the sales cycle and automates all that can be automated. The marketing materials are constantly updated, the prices, combinations, variants and discounts preapproved by the sales management, so no promise will be made to the customer that cannot be kept. If a product variant has been discontinued, it will be simply blacked out, if a combination has not been approved the app will not let you configure it. An easy, fool-proof system.

And there’s more: another very interesting point about Apparound is the automatic contact creation, based on the customer-approved quote. It’s here that the mistakes that come from the traditional hand-made process often hide: being able not to make any, while also being able to sign a contract right on the tablet, is not only handy and quick, it looks very professional as well. If the app is integrated with the CRM, the details of the sale are sent on to the management system without any manual operation, for an extra bit of automation and – above all – of safety.

So, Apparound is key to the success of the entire sales team and of each seller: it supports them and assists them in their daily job by speeding up all the processes and removing any mistake or inaccuracy. Which is after all one of the most important benefits of digital transformation.
 

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Apparound Team
Apparound was founded in Pisa, Tuscany, in 2008 and is Italy’s only IT company offering an innovative solution for the digitisation of the sales process. With its cloud-based technology, the solution assists sellers all through the sales cycle: from pitching the marketing materials as digital contents (brochures, videos, etc.) to offer configuration through to the closing of the deal and the finalisation of the order with electronic signature; all through an extremely simple process, where all you need is a tablet or a smartphone, or otherwise a Web Client.